You are invited to join us for the
Big Latch On 2017
Saturday 5th August at 10:30am (please arrive at 10:00am to be ready for the event)
World Breastfeeding Week takes place between 1st-7th August each year, organised by the World Alliance for Breastfeeding Action to raise awareness of the benefits of breastfeeding and the need for global support. World Breastfeeding Week is celebrated in 120 countries and marks the signing of the WHO/UNICEF document Innocenti Declaration, which lists the benefits of breastfeeding, plus global and governmental goals.
To mark the occasion on Friday 4th and Saturday 5th August 2017 at 10:30am thousands of breastfeeding women and their babies/children across the world will gather in their own communities to take part in the Global Big Latch On, a synchronized breastfeeding event in multiple locations.
Our local Big Latch On will take place at the Healthy Start Baby Café at Seagulls Children's Centre, organised by Curita Reilly, Baby Café Facilitator.
Last year's event was a huge success. 30 mothers breastfed 31 babies at 10:30 for one minute, and were counted in the overall numbers. Globally a total of 17,223 children were breastfeed by 17,072 mothers and the event was attended by 46,290 people around the world, this being a significant increase on the previous year.
The first Big Latch On took place in Aotearoa New Zealand in 2005, it was introduced to Portland, Oregon in 2010 by Small Beginnings Group LLC and has since taken off globally. This year our goal is to break the current Global Big Latch On records of: • 17,992 Children breastfeeding during the count time period • 17,852 Breastfeeding women attending • 48,628 Total Attendance Our long-term vision is that one day a Global Big Latch On event will be held within walking distance of every family in the world.
Breastfeeding contributes to the normal growth and development of babies/children, and babies/children who are not breastfed are at increased risk of infant morbidity and mortality, adult obesity, diabetes, cardiovascular disease, osteoporosis, and premenopausal breast cancer and ovarian cancer (both mom and baby.)
The World Health Organization recommends breastfeeding exclusively for the first six months of a baby's life to optimize these benefits, continuing to breastfeed for 2 years and as long thereafter as is mutually desired by a woman and her child.